Opentracker enables you to customize your data with properties. A property is a piece of information that give events, sessions and users meaning. You can add as many properties as you need.
The following properties are examples of what can be sent to Opentracker's event engine.
Tag users by assigning them a name or custom id
example
map.put("email", "user@mysite.com");
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If a visitor/ user watched a video
example
map.put("video", "Product presentation");
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If a visitor/ user listened to a audio file
example
map.put("audio", "Podcast week 12");
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If a visitor/ user downloaded file
example
map.put("downloadType", "pdf");
map.put("downloadName", "spec sheet");
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If a visitor/ user used a print button on your site
example
map.put("print", "page12");
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If a visitor/ user used a link or add, leaving your site
example
map.put("p", "3"); // required for identification of exit event
map.put("ms", "http://www.ibm.com/add-destination.html");
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Opentracker allows you to specify custom segments so you can segment your data in the reporting interface. This will allow you to look at your data according to the segments you specify. You need to define your segment for each page-view/ event with our map functions.
You can add multiple segments for each event. There is a limit of 3 segments per event.
To activate your segments in the report drop-down, you need to add an exclamation mark (!) to the segment-name
example
map.put("section!", "frontend");
map.put("gender!", "male");
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Overwrite or replace the url that is recorded and shown in the interface
This url will also be used for generating thumbnails, if turned on.
example
map.put("lc", "http://my.domain.com/myurl.html");"
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Use this to overwrite or replace the initial loading url that is recorded and shown in the interface
This url will also be used for generating thumbnails, if turned on.
The parameter ot_url should be appended to the script. The value should be a valid url (http://domain/path/file.html)
example
<script src="http://script.opentracker.net/?site=www.opentracker.net&ot_url=http://www.domain.com/path/filename.html"></script>
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For details on how to read Opentracker cookie data see here